List size:
See email marketing priced beside 632 tools and services, in one list →
| $/mo ▲ | Tool | Free at this size | Per year | Automation | Best for | |
|---|---|---|---|---|---|---|
| MailerLite Best value all-rounder · free tier 1000, auto yes Visit → | ||||||
| Brevo Free contacts, pay per send · free tier 100000, auto yes Visit → | ||||||
| Kit (ConvertKit) Creators & newsletters · free tier 10000, auto yes Visit → | ||||||
| Beehiiv Newsletters + growth · free tier 2500, auto yes Visit → | ||||||
| Mailchimp Most popular / brand · free tier 250, auto yes Visit → | ||||||
| GetResponse Funnels & webinars · free tier 500, auto yes Visit → | ||||||
| ActiveCampaign Powerful automation · free tier 0, auto yes Visit → | ||||||
| Constant Contact Small business support · free tier 0 Visit → | ||||||
| AWeber Simple, reliable · free tier 500, auto yes Visit → | ||||||
| Klaviyo Ecommerce & Shopify · free tier 250, auto yes Visit → | ||||||
| Omnisend Ecommerce automation · free tier 250, auto yes Visit → | ||||||
| Drip Ecommerce revenue · free tier 0, auto yes Visit → | ||||||
| Moosend Cheap automation · free tier 0, auto yes Visit → | ||||||
| Sender Generous free tier · free tier 2500, auto yes Visit → | ||||||
| EmailOctopus Simple & low cost · free tier 2500, auto yes Visit → | ||||||
| SendPulse Multi-channel + free · free tier 500, auto yes Visit → | ||||||
| Zoho Campaigns Cheapest paid tiers · free tier 2000, auto yes Visit → | ||||||
| Campaign Monitor Design-focused · free tier 0, auto yes Visit → | ||||||
| Mailjet Free 6k contacts · free tier 6000, auto yes Visit → | ||||||
| Flodesk Flat $38, unlimited subs · free tier 0, auto yes Visit → | ||||||
| Substack Free, takes 10% of paid subs · free tier 100000000 Visit → | ||||||
| Ghost Publishing + memberships · free tier 0, auto yes Visit → | ||||||
| Systeme.io Funnels + email, free to 2k · free tier 2000, auto yes Visit → | ||||||
| HubSpot Free CRM + email · free tier 1000, auto yes Visit → | ||||||
| Benchmark Simple + free tier · free tier 500, auto yes Visit → | ||||||
| Buttondown Minimal newsletters · free tier 100 Visit → | ||||||
| Keap All-in-one CRM (premium) · free tier 0, auto yes Visit → | ||||||
How we rank. Every tool is priced at the list size you pick, because the cheapest one changes as you grow. Watch the free-tier cliff: Kit is free to 10,000 subscribers, Substack is free forever (it takes 10% of your paid subs), Brevo is free on contacts and bills by sends, and MailerLite is free to 1,000. For big lists, flat-rate Flodesk ($38 unlimited) and per-send Brevo pull ahead while Mailchimp and ActiveCampaign climb fast. Filter by Creators, Ecommerce or Automation to narrow it down, and since this is a recurring bill the "per year" column is what really adds up. Pricing is indicative USD; this page covers subscriber-based email marketing, not transactional/API email (Postmark, Resend, SES), which bills per send. Confirm on the tool's site.
Common questions
What's the best free email marketing tool?
Depends on list size. Kit is free to 10k, Brevo is free on contacts (bills by sends), MailerLite free to 1k. For a growing newsletter, the longest-lasting free tier usually wins.
How much does email marketing cost?
It scales with your list. Small lists are often free; 1-2.5k is ~$15-30/mo; 5k is ~$40-80. Automation-heavy platforms cost more at every size.
Cheapest for a large list?
Brevo (bills by emails sent) and Kit are usually most cost-effective at scale, while Mailchimp and ActiveCampaign climb fast. Set the calculator to your size.
Do I pay per subscriber or per email?
Most charge by subscribers, so the bill rises as the list grows even if you send rarely. Brevo is the exception, billing by emails sent, good for a big list you email infrequently.