Privacy Web Analytics Compared, GA Alternatives

Sorted by cost at 100k pageviews/mo, cheapest first. Tap a column heading to re-rank.

See web analytics priced beside 632 tools and services, in one list →

Cost at 100k/mo ▲	Tool	Free plan	Self-host	Cookieless	Best for
Cloudflare Web Analytics from 0, free tier yes, cookieless yes, note Free & unlimited, instant if you use Cloudflare Visit →
Microsoft Clarity from 0, free tier yes, cookieless yes, note Free forever, adds heatmaps & session replay Visit →
Umami from 0, free tier yes, self yes, cookieless yes, note Open-source; free cloud tier or self-host Visit →
Matomo (self-hosted) from 0, free tier yes, self yes, cookieless yes, note Full GA replacement, all data on your server Visit →
PostHog from 0, free tier yes, self yes, cookieless yes, note Very generous free tier, product analytics too Visit →
GoatCounter from 0, free tier yes, self yes, cookieless yes, note Minimalist, open-source, free Visit →
Counter.dev from 0, free tier yes, self yes, cookieless yes, note Free, open-source, pay-what-you-want Visit →
Vercel Web Analytics from 0, free tier yes, cookieless yes, note Free tier, one click for Vercel sites Visit →
Piwik PRO from 0, free tier yes, cookieless yes, note Enterprise-grade with a free core plan Visit →
Pirsch from 6, free tier yes, cookieless yes, note EU-made, cookieless, cheap and clean Visit →
Simple Analytics from 9, free tier yes, cookieless yes, note Clean, cookieless, from $9 at 100k Visit →
Fathom from 15, cookieless yes, note Polished, strong GDPR stance, unlimited sites Visit →
Plausible from 19, self yes, cookieless yes, note Popular, EU-hosted; free to self-host Visit →
Matomo Cloud from 23, cookieless yes, note Hosted Matomo with the full feature set Visit →

Indicative pricing at ~100,000 pageviews a month as last reviewed 28 August 2026 . Plans scale with traffic and some price by events not pageviews, confirm at your volume. All listed tools are privacy-first and cookieless.

How to read this. Every tool is priced at 100,000 pageviews a month so the numbers are comparable. Many are free: Cloudflare and Microsoft Clarity are free and hosted (Clarity even adds heatmaps and session replay), while Umami, Matomo, PostHog and GoatCounter are open-source and free to self-host. The paid tools (Simple Analytics, Fathom, Plausible) cost $9 to $19 and buy a polished dashboard, support and no server to run. All avoid cookies, so most skip the consent banner.

Best free GA alternative?

Cloudflare Web Analytics and Microsoft Clarity are free and unlimited (Clarity adds heatmaps). Umami, Matomo and PostHog are free to self-host. All cookieless. Paid tools add polish for $9-19/mo.

Why price at 100k pageviews?

Tiers do not line up between tools, so headline prices mislead. Pricing everything at 100k/mo shows true cost. Many are free at that level; paid ones run ~$9-23.

Self-host or hosted?

Self-host (Umami, Matomo, Plausible CE) is free with full data control but you run the server. Prefer no server? A free hosted tool or a cheap paid one is simpler.