← all tools

Cheapest Protein Powder per Gram of Protein

Price per kilo lies. What matters is cost per gram of actual protein. Every powder below is ranked by that. Lower = better value.

Last checked 28 August 2026 · a value guide, always confirm the live price at the retailer

usefulHQ Study · 2026

The dearest protein powder costs 3.7 times as much per gram as the cheapest

We divided each tub's price by the protein actually in it, servings times grams per serving, across 46 products. A tub price on its own tells you nothing, because two 1kg tubs can hold very different amounts of protein once the flavouring and filler are in. The cheapest is ALDI Slim & Trim Protein Powder 600g at 4.0 cents a gram; the dearest is Muscle Nation Whey Daily Shake 300g at 14.6. The typical tub sits at 7.6. Plant protein is not the expensive option people assume: the cheapest vegan tub here works out at 4.4 cents a gram against 4.0 for the cheapest whey.

Cheapest
4.0c/g
ALDI Slim & Trim Protein Powde
Typical
7.6c/g
across 46 products
Dearest
14.6c/g
Muscle Nation Whey Daily Shake
Cheapest protein by cost per gram
ALDI Slim & Trim Protein4.0cHorleys Whey Protein 9004.2cColes Perform Plant Prot4.4cColes Perform Whey Conce5.0cWhite Wolf Whey Protein 5.2cBulk Nutrients Pea Prote5.3cWoolworths GOLD Plant Pr5.5c

Australian retail prices in AUD, taken from each brand's own site and checked periodically. Protein per gram is servings multiplied by grams of protein per serving, as printed on the label. Collagen supplements are excluded: they are sold alongside these and priced like them, but they are an incomplete protein bought for skin and joints rather than training. Bulk sizes and subscription discounts will beat every figure here, which is rather the point. Cite this: "usefulHQ Protein Prices Study 2026", usefulhq.com/protein-prices/.

More usefulHQ studies
All studies →What a proxy gigabyte really costs →What managed hosting really costs →When the camera plan costs more than the camera →What a broker really charges →LEGO price per piece →What is worth buying used →Coffee cost per cup →Printer ink per page →Meal kit cost per serving →Object storage cost →GPU value ($/frame) →CPU value ($/frame) →LLM cost per token →Paid apps vs free alternatives →Cost of streaming everything →The web hosting renewal trap →Gold & silver premium over spot →The domain renewal trap →What a CGM costs now →
Embed or cite this stat
Paste this into your page (a free link back to the data):

As an Amazon Associate I earn from qualifying purchases, and as an eBay Partner Network affiliate outbound eBay links may also earn a commission. Either way it costs you nothing and it never affects which products are listed or how they are ranked.

$/g protein ▲ProductType PriceProtein/serve
$0.040BEST VALUE ALDI Slim & Trim Protein Powder 600gWhey$18.99 20 gCheck price →
$0.042 Horleys Whey Protein 900gWhey$39.06 23 gCheck price →
$0.044 Coles Perform Plant Protein 500g VanillaVegan, Plant-based$20.00 18 gCheck price →
$0.048 Bulk Nutrients Collagen Protein 1kgCollagen$50.00 21 gCheck price →
$0.050 Coles Perform Whey Concentrate 500gWhey, Concentrate$25.00 20 gCheck price →
$0.052 White Wolf Whey Protein + Collagen 1kgWhey, Blend$49.99 24 gCheck price →
$0.053 Bulk Nutrients Pea Protein 1kgVegan, Pea$35.00 20 gCheck price →
$0.055 Woolworths GOLD Plant Protein 500gVegan, Plant-based$22.00 16 gCheck price →
$0.057 Bulk Nutrients Micellar Casein 1kgCasein$50.00 22 gCheck price →
$0.057 Optimum Nutrition Gold Standard 100% Whey 2.27kgWhey$129.95 24 gCheck price →
$0.060 BSc Body Science High Protein 800gWhey$42.00 22 gCheck price →
$0.060 Optimum Nutrition Gold Standard Isolate 2.27kgWhey, Isolate$149.95 25 gCheck price →
$0.062 Bulk Nutrients Whey Protein Concentrate 1kgWhey, Concentrate$59.00 22 gCheck price →
$0.066 Musashi P30 High Protein 900gWhey$55.30 21 gCheck price →
$0.067 Prana ON Power Plant Protein 1.2kgVegan, Pea$79.99 30 gCheck price →
$0.067 Bulk Nutrients Earth Protein 1kgVegan, Plant-based$42.00 19 gCheck price →
$0.068 White Wolf Superfood Plant Protein 1kgVegan, Plant-based$44.99 20 gCheck price →
$0.069 Horleys Elite ICE WPI 907gWhey, Isolate$62.01 30 gCheck price →
$0.069 Amazonia Raw Protein Isolate 1kg VanillaVegan, Pea, Brown Rice$59.95 21.6 gCheck price →
$0.071 Happy Way Tiramisu Whey 500gWhey$29.95 21 gCheck price →
$0.072 International Protein Whey 1kgWhey$72.00 25 gCheck price →
$0.074 BSc Body Science Shred Protein 800gWhey$52.00 22 gCheck price →
$0.074 Amazonia Raw Protein Isolate 500g NaturalVegan, Pea, Brown Rice$31.95 21.6 gCheck price →
$0.076 BSc Body Science Whey 1kgWhey$69.99 23 gCheck price →
$0.076 White Wolf Collagen Protein 1kgCollagen$79.99 21 gCheck price →
$0.076 Muscle Nation Whey Isolate 900gWhey, Isolate$76.46 25 gCheck price →
$0.079 Bulk Nutrients HASTA WPI 1kgWhey, Isolate$82.00 26 gCheck price →
$0.080 Optimum Nutrition Gold Standard 100% Whey 907gWhey$55.95 24 gCheck price →
$0.086 Bare Blends Vanilla Bean WPC 1kgWhey, Concentrate$75.99 22 gCheck price →
$0.087 BSc Body Science Clean Plant Protein 1kgVegan, Plant-based$59.99 21 gCheck price →
$0.090 Dymatize ISO100 2.27kgWhey, Isolate$159.95 25 gCheck price →
$0.092 Bulk Nutrients Whey Protein Isolate 1kgWhey, Isolate$79.00 26 gCheck price →
$0.095 Muscle Nation Casein Protein 400gCasein$35.00 23 gCheck price →
$0.095 Nuzest Clean Lean Protein 1kgVegan, Pea$79.95 21 gCheck price →
$0.098 MyProtein AU Impact Whey Isolate 1kgWhey, Isolate$89.99 23 gCheck price →
$0.098 Bare Blends Bare Plant Protein 1kgVegan, Plant-based$67.99 21 gCheck price →
$0.103 ProSupps Isocharged 907gWhey, Isolate$84.99 25 gCheck price →
$0.107 Nuzest Clean Lean Protein 500gVegan, Pea$44.95 21 gCheck price →
$0.110 Rule 1 Whey Isolate 900gWhey, Isolate$94.99 24 gCheck price →
$0.113 Bare Blends Vanilla Bean WPI 1kgWhey, Isolate$96.99 26 gCheck price →
$0.113 Bare Blends Raw Cacao WPI 1kgWhey, Isolate$96.99 26 gCheck price →
$0.114 Cellucor COR-Performance Isolate 907gWhey, Isolate$99.95 25 gCheck price →
$0.121 White Wolf Lean Plant Protein 900gVegan, Plant-based$79.99 22 gCheck price →
$0.127 Ghost Protein 900gWhey$95.00 25 gCheck price →
$0.127 MyProtein AU Impact Whey 1kgWhey$111.49 22 gCheck price →
$0.140 Macro Mike Vegan Protein Peanut 1kgVegan, Plant-based$89.95 25.7 gCheck price →
$0.143 Nature's Way Instant Natural + Greens 350gVegan, Plant-based$23.95 12 gCheck price →
$0.146 Muscle Nation Whey Daily Shake 300gWhey$35.00 20 gCheck price →
How we rank. We show the price per gram of actual protein, not the price per kilo, because that's the only number that reflects real value. For each tub we take the price and divide by total protein (grams per serve × serves per tub). The cheapest per gram is marked BEST VALUE. Prices are in Australian dollars, checked periodically, and are a guide only, sales move things around, so confirm the current price before buying.

Common questions

How do you work out the cheapest protein powder?

We divide the tub price by the total grams of protein it holds (protein per serve × serves per tub). That's the cost per gram of real protein. A cheaper-looking tub with less protein per scoop often works out dearer per gram.

Is whey or vegan protein cheaper?

Whey is almost always cheaper per gram. Bulk whey concentrate is usually the best value on the whole list. Vegan blends cost more because pea and rice protein are pricier and lower in protein per scoop.

What's a good price per gram of protein in Australia?

Rough guide: under ~3c/g is very good, 3-5c/g is average, above 6c/g is expensive. Bigger tubs and concentrate over isolate pull the number down.

Is cheaper protein lower quality?

Not really. Concentrate has a touch less protein per scoop than isolate but is far cheaper per gram and fine for most people. Isolate earns its premium mainly if you're lactose-sensitive or cutting hard.

Related comparisons
Meal replacements →Protein cost per serving →Creatine cost per serving →Protein bars ranked →